Face the problem is the first step that coachee explores the root of the issue by analyzing the BASE™: Belief, Action, Style, Emotion.

BASE™ is a method developed by Lea Wolf-Soffer to discover and solve the coachee’s challenge:

  • What is the coachee’s belief system around the issue?
  •  What actions does the coachee take before and after the issue is triggered?
  •  What is the coachee’s style of communications around the issue?
  •  What is the emotion that drives the coachee?

In essence FACE-IT™ is about confronting the issue from inside-out.

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