Alisa is an entrepreneur who loves building products that women fall in love with. Alisa has launched several successful companies and in 2014 she began to concentrate on her newest venture, Coastal Salt & Soul. As the Founder, Alisa leads Coastal Salt & Soul in creating award-winning, hypnotic-smelling bodycare products for deeply nourished and glowing skin. Coastal Salt & Soul’s professional-grade bodycare products are available in over 350 luxury spas and prestige retailers nationwide, including The Ritz-Carlton, Montage, Four Seasons, Shutters by the Beach and Hotel Coronado.
A proven beauty authority, Alisa has secured an award-winning track record in skincare, body care, hair care, nail care and fragrance – having worked with Indie startups to 13 of the top 15 global beauty companies. She has provided product development strategy and management, brand concept ideation, brand strategy and storytelling, consumer research, and beauty product testing to numerous global companies including, StriVectin, Julep, Nestlé, Galderma, Murad, Estee Lauder, Mary Kay, L’Oreal, L’Occitane, Wet ‘n Wild, Fresh, Bath & Body Works and many more.
A magna cum laude graduate of Wilson College with degrees in Economics and English, Alisa and her husband, Thomas, have three children, Maximilian, Megan and Benjamin, two dogs, Beau and Alfie, and a growing number of horses.